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As the market has become more competitive, brands are selecting alternative ways of positioning themselves in order to retain their market share. Pevonia's philosophy is one of loyalty and respect for our industry and its professionals. Although many profess expertise, Pevonia believes that there is no substitution for the expert advice of a highly-skilled skincare specialist who customizes a professional treatment and follow-up home regimen based on an in-depth skin analysis. For this reason, Pevonia products are recommended by skincare specialists and not by over-the counter sales agents.